Directed by Dave Shecter

 MEMORIES NEVER DIE is a pleasant song, enriched by a well-done video clip from all points of view. Without resorting to stunts of ideas, the video accompanying the song follows the story told by the song step by step. 

And perhaps right because of the simplicity of the script of the video clip, the utmost attention is paid, without difficulty, to the words of the song, which are enough to lead us into the atmosphere that the American singer-songwriter Dave Shecter (also director of the video clip) generously offers. 

We do not know if the lyrics of the song are autobiographical or not, but the sincerity and the empathy that is perceived suggest that the author is somehow personally involved with the experience.

Both the song and the video clip tell the loss of a loved one, faced by an adult couple. A love, therefore, mature, which might have been born in the second part of the life of the protagonists but which does not mean that it is less strong or passionate or has built fewer memories of an adolescent love or the love of an older couple perhaps together for a whole life. 

What the song tells, in fact, is the end of love. The universality of pain caused by the accidental termination of a relationship, and the pain that follows out of it. What remains of an interrupted love story if not the memories? But are they enough to tolerate pain?

The memory of an afternoon together at a coffee bar, laughing together, some car trips listening to music, a walk on the sand in a random afternoon. This crosses the mind of those who remain and are deprived of their love, this relieves the physical and psychological pain of those who have lost a loved one. At first, memories have the effect of the blade of a sharp knife, because they sharpen the pain and lack. But then, with the passage of time, they are what remains and what makes that lost love immortal.

The musicality of the song is simple but catchy, and the vocal timbre of the singer clear but warm, so much so that thanks to this fullness of the performance is quite impressive realizing that there's just piano and voice.Praise to the impeccable technical quality of the audio of the video clip, which accompanies a sharp, clean photograph, and a reliable and precise direction. 

MEMORIES NEVER DIE shows that even when addressing a theme that has always been the protagonist of storytelling, we can still be peculiar, even by relying on simplicity and by actually using it as a medium for the success of the work.

After all, love itself is always peculiar, even though it belongs to everyone.